We build visual identities, digital experiences, and thoughtful systems for ambitious companies, founders, and cultural organizations.

Strategy gives the work direction. Design gives it character.

Good Things Take Shape.

Selected Work:

From new identities to digital experiences, each project starts with a different problem. Our role is to find the clearest expression of what makes it worth solving.

small studio. big ideas.

Independent, by design.

We work with people building things that matter to them — brands, businesses, products, and cultural projects.

No fixed aesthetic. No unnecessary layers. No design for design's sake. Just clear thinking, strong ideas, and work with enough character to stand on its own.

We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better.
We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better. We listen. We question. We make. Then we make it better.
Gesso

Meet our amazing team!

Maya Chen

Elias Moran

Iris Vale

Theo March

Nora Voss

Lena Rook

Noah Kell

Jonas Reed

Gesso

Meet our amazing team!

people behind Fog:
Maya Chen

Creative Director

Elias Moran

Brand Strategist

Nora Voss

Design Director

Jonas Reed

Digital Designer

Lena Rook

Senior Brand Designer

Theo March

Digital Designer

Iris Vale

Motion Designer

Noah Kell

Graphic Designer

what we do:

We work across strategy, identity, and digital design, building only what the project actually needs.

Brand Strategy

Visual Identity

Creative Direction

Digital Experiences

Packaging

Positioning, direction, and foundations.
Positioning, direction, and foundations.
Positioning, direction, and foundations.

They Said It:

Maya Chen

Founder

Daniel Foster

Creative Director

Maria Rivera

Founder

Lucas Martin

Founder

Thomas Klein

Creative Director

Elena Park

Founder

Maya Chen

Founder

Working together felt less like hiring a studio and more like gaining a thoughtful creative partner

Daniel Foster

Creative Director

Every decision had a reason behind it. The final identity feels inevitable

Maria Rivera

Founder

FOG didn't just give us a new identity. They helped us understand what the brand was trying to become.

Lucas Martin

Founder

FOG has a rare ability to make bold ideas feel effortless. They gave us clarity without taking away the character.

Thomas Klein

Creative Director

Working together felt less like hiring a studio and more like gaining a thoughtful creative partner

Elena Park

Founder

The process was thoughtful, direct, and genuinely collaborative. They cared about the idea as much as the execution.

Maya Chen

Founder

Working together felt less like hiring a studio and more like gaining a thoughtful creative partner

Daniel Foster

Creative Director

Every decision had a reason behind it. The final identity feels inevitable

Maria Rivera

Founder

FOG didn't just give us a new identity. They helped us understand what the brand was trying to become.

Lucas Martin

Founder

FOG has a rare ability to make bold ideas feel effortless. They gave us clarity without taking away the character.

Maya Chen

Founder

Daniel Foster

Creative Director

Maria Rivera

Founder

Lucas Martin

Founder

Thomas Klein

Creative Director

Elena Park

Founder

Maya Chen

Founder

Working together felt less like hiring a studio and more like gaining a thoughtful creative partner

Daniel Foster

Creative Director

Every decision had a reason behind it. The final identity feels inevitable

Thomas Klein

Creative Director

Working together felt less like hiring a studio and more like gaining a thoughtful creative partner

Maria Rivera

Founder

FOG didn't just give us a new identity. They helped us understand what the brand was trying to become.

Lucas Martin

Founder

FOG has a rare ability to make bold ideas feel effortless. They gave us clarity without taking away the character.

Elena Park

Founder

The process was thoughtful, direct, and genuinely collaborative. They cared about the idea as much as the execution.

GOOD COMPANY:

We collaborate with ambitious teams across culture, technology, hospitality, and consumer brands.

Forma
Terre
Northline
Common
VOLTEN
Syne
Fieldwork
Atelier 09
MORA
Kin
Orbital
Still
MONUMENT
Avem
PALM
GRIDLINE

& Many More

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Got A Thing?

Serious, strange, half-baked — all welcome.
FOG

We make brands, identities, and digital experiences for people building something worth looking at.

© 2026 All rights reserved.

FOG

We make brands, identities, and digital experiences for people building something worth looking at.

© 2026 All rights reserved.

FOG

We make brands, identities, and digital experiences for people building something worth looking at.

© 2026 All rights reserved.

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