2026
FORME
Objects for considered spaces.
Furniture
Digital Experiences
Creative Direction
Forme is a contemporary furniture studio creating functional pieces with a quiet architectural presence. The brand needed an identity that could communicate precision and quality without leaning into the expected language of high-end furniture.
[The_Challenge]
Forme had a strong product but lacked a visual identity that reflected its level of craft. The existing brand felt functional and fragmented, making it difficult to communicate the precision, materiality, and quiet character behind the collection.
[our_approach]
We built the identity around the qualities already present in the furniture: proportion, structure, material, and space. A restrained typographic system, architectural art direction, and generous layouts created a flexible visual language that lets the products take center stage.
Polished Chrome
#D6DADE
Citrus Lemon
#F5D63D
Sky Reflection
#7A93A6
Minimalist White
#F7F7F7
[The_Outcome]
Forme emerged with a visual system as quiet and considered as the furniture itself. Across identity, photography, print, and digital, every element works together to make space, proportion, and material the central story.
Gesso gave us a visual language that finally feels as considered as the furniture itself. They understood that the brand didn't need more decoration — it needed clarity, restraint, and room to breathe.
Andreas Lucic
Creative Director, Forme