2026
Aster Studio
Building a quieter identity for a louder market.
Beauty & Wellness
Brand Strategy
How we helped an independent skincare company reposition itself through strategy, identity, packaging, and digital experience.
[The_Challenge]
The company had a loyal customer base but struggled to distinguish itself within an increasingly crowded market. Existing branding lacked consistency, making it difficult to communicate the quality of its products and the values behind them.
[our_approach]
Every meaningful identity begins with understanding. Our research explored customer expectations, category conventions, competitor positioning, and opportunities to create a more distinctive presence.
The creative direction was guided by three principles:
Simplicity without sterility. / Character without excess. / Consistency across every touchpoint.
Periwinkle Silver
#E2E2EC
Muted Rose
#E2B1B8
Deep Slate
#2C2C35
Clear Frost
#F6F6F9
[The_Outcome]
The new identity established a stronger visual presence while providing the client with a flexible system that supports future growth across products, campaigns, and digital platforms.
Gesso helped us see the brand differently. They brought clarity to our positioning and translated it into an identity that feels more confident, distinctive, and true to where we want to go next.
Alexandra Martin
Founder, Aster Studio