2025
VERDANT
Whisk the ordinary away.
Food & Beverages
Visual Identity
Brand Strategy
Verdant is a modern ceremonial-grade matcha brand designed for on-the-go rituals and aesthetic living. Moving away from traditional, subdued tea aesthetics, Verdant blends high-end organic sourcing with a bold, pop-infused lifestyle identity. From ceremonial tins to ready-to-drink iced lattes against bright blue skies, the brand turns a daily wellness habit into a statement piece.
[The_Challenge]
The functional beverage market is flooded with minimalist earth-toned wellness brands that all begin to look alike. Verdant needed to break through the noise of the wellness space with a punchy, ultra-vibrant identity that would resonate with a design-forward, digital-native audience. Their challenge was to position premium ceremonial matcha not as a quiet meditative ritual, but as an energetic, highly visual cultural accessory.
[our_approach]
We built a hyper-saturated, tactile brand universe that fuses clean-living health credentials with a playful, editorial edge. Executed a high-impact summer campaign featuring bright outdoor lighting, clear skies, and tactile, iced product moments that pop on social feeds.
Matcha Green
#8DAE7D
Summer Sky Blue
#3B82C4
Cloud White
#F0F4F8
Pastel Orchid Pink
#F2A1C2
[The_Outcome]
The rebrand transformed Verdant from a boutique wellness label into a cultural mainstay. Within three months of launch, the brand experienced a 200% increase in DTC subscription growth, viral social engagement across Instagram and TikTok, and successful placement in high-end lifestyle boutiques.
The team captured the exact energy we wanted for Verdant—fresh, bold, and unapologetically vibrant. They understood that our product is as much a lifestyle accessory as it is a beverage, and they translated that feeling into every single touchpoint.
Sora Takahashi
Founder & CEO at Verdant