2026
PALS
Make yourself a little weird.
Beauty & Lifestyle
Digital Experiences
Brand Strategy
Creative Direction
Pals is a playful beauty and accessories brand built around self-expression. From face stickers and charms to nail art and tiny objects, Pals turns everyday routines into opportunities to experiment.
[The_Challenge]
Beauty and accessories can easily fall into polished, predictable visual territory. Pals wanted to feel younger, stranger, and more spontaneous — a brand that celebrates personal style rather than prescribing it.
The challenge was to create an identity that felt playful without becoming childish.
[our_approach]
We treated the brand like a personal collection of things you can't help but pick up — stickers, charms, doodles, colors, tiny objects and unexpected combinations.
The visual system embraces layering, imperfection and collision, creating an identity that feels collected rather than constructed.
Bubblegum Pink
#F28CAE
Sunny Yellow
#F6DF6A
Sky Blue
#7EC8E3
Jet Black
#141414
[The_Outcome]
Pals launched with a flexible identity designed to grow alongside its community. Instead of defining what beauty should look like, the brand creates a visual world where mixing, matching and experimenting are part of the experience.
Working with the team on our brand strategy and visual identity was an absolute blast. They completely understood that Pals isn't just about accessories—it’s an invitation to make everyday life a little weird and a lot more fun. From the packaging to our digital presence, they captured our core message of self-expression with brilliant art direction and sharp strategy.
Leo Vance
Founder & Creative Director at Pals