2025
SANA SANA BY JARRITOS
Wellness, with a wink and a crunch.
Food & Beverages
Brand Strategy
Digital Experiences
Sana Sana is a prebiotic functional soda line introduced by Jarritos. Merging the rich, nostalgic flavor heritage of Mexico’s iconic soft drink brand with modern gut-health benefits, Sana Sana delivers low-sugar, high-fiber refreshment packed with prebiotics, plant extracts, and vibrant personality.
[The_Challenge]
The challenge was to introduce a prebiotic extension under the Jarritos umbrella that honored its colorful, authentic Mexican roots without looking like an old-school soda, while simultaneously avoiding the clinical, sterile tropes of the modern functional beverage aisle.
[our_approach]
Orchestrated a high-energy, warm-toned campaign shoot utilizing natural textures, bold color blocking, and authentic lifestyle moments that position the can as a daily self-care accessory.
Strawberry Pink
#EC7FA9
Mandarin Orange
#F25C05
Lemon Lime Yellow
#F6D32D
Forest Satin Green
[The_Outcome]
Sana Sana successfully captured lightning in a bottle, driving massive retail adoption across major lifestyle grocers and a viral wave of social media user-generated content. The brand extension bridged generational gaps, introducing younger health-conscious consumers to the Jarritos ecosystem while outperforming initial direct-to-consumer sales projections by over 175%.
Bringing Sana Sana to life required a delicate balance—we needed to respect decades of brand equity while stepping boldly into the future of functional wellness. The creative team captured that exact duality, giving us a visual identity and campaign that feels effortlessly fresh, culturally rooted, and undeniably fun.
Katherine Stevens
Brand Director, Sana Sana by Jarritos